Review: Rimmel Stay Matte Foundation

I am a huge fan of the Rimmel Stay Matte Powder. As someone with oily skin, I appreciate any product that will help keep me matte throughout the day. Rimmel recently launched some new products (a primer and foundation) that go with the "stay matte" theme. These products are aimed at people with oily skin who want full coverage that lasts all day, aka me. I decided to give this foundation a try despite my skepticism. I have never tried, nor had any desire to try a Rimmel foundation till now. I read some reviews and did a bit of research, but I wanted to try it for myself. Let me just say, I was not impressed. First off, I hate the packaging. It is very cheap looking and not at all appealing. A product that looks cheap isn't going to be expected to have outstanding quality. Second, the texture of the product is horrible. It claims to be a liquid mousse foundation but I found it to be overly thick and almost like you're applying caulking to your face. Here is a swatch:

The feel of it on the skin isn't a pleasant one either. It feels sticky and gross to me. When I applied the foundation, I immediately wanted to remove it. However, I did not remove it because I wanted to see how it wore throughout the day. The color was a too light for me but it does oxidize so it wasn't too noticeable. Though it darkened a bit, the shade was still a little off. Something about it didn't look like real skin to me. I felt incredibly cakey when I first applied it, but one thing I can vouch for is the lasting power of this foundation. It DOES keep you matte and it DOES provide full coverage all day. It also looks better after it has really settled in (after an hour or so). So though I did instantly regret putting it on, it wasn't too bad to wear throughout the day. I still won't ever repurchase it and will not recommend this foundation to anyone, but for the price (about $5) it does get the job done.